THE FRYER TEST

Put barramundi through a real chip-shop fryer

Crisp batter, clean flavour, holds firm under the lamp. See it fried — then fry it yourself with a free sample box.

KEEP BRITAIN FRYING

We can't let a cod kill the chippies.

Ocean-raised barramundi, supplied direct to the British fryer. Single origin, ASC + BAP certified, priced to plan — the white fish built to outlast the cod crisis.

TRINCOMALEE · SRI LANKA ASC + BAP CERTIFIED
ASC + BAP certified
Both leading aquaculture standards
Cold-chain delivered
Frozen at source, kept at −18°C
Single-origin ocean-raised
One farm off Trincomalee
UK company
Chippies Direct Ltd
FREE SAMPLE BOX

Fry it before you buy it.

Register for a free sample box — two ocean-raised barramundi fillets, sent to your shop. Only the first 100 shops to register get one, shipping in August — so register early. Put it through your own fryer, no catch.

Trade only — UK chip shops, takeaways, caterers and wholesalers. Only the first 100 registrations receive a box.

THE STAND

The British chippy has fed this country for over 160 years. Now the cod it was built on is running out — quotas cut, prices whiplashing, supply you can't plan a menu around. We're not here to mourn it. We're here to keep the fryers lit.

A better white fish, raised in clean ocean water, certified to the hilt, and sold straight to your counter at a price that doesn't lurch with the next quota cut. No middleman. No mystery. Provenance good enough to put on the board.

THE COD PROBLEM

The fish on the menu is the one you can least rely on.

Cod and haddock built the trade. But wild stocks are squeezed, quotas keep tightening, and the price on your invoice swings from one delivery to the next. It's getting harder to put a number on the menu and trust it'll still hold next month.

Quotas cut

Tighter catch limits in the North-East Atlantic mean less wild cod and haddock reaching the trade.

Prices whiplash

Wild supply means volatile cost — your margin moves with the weather and the next quota announcement.

Can't plan

When you can't trust supply or price, you can't price the menu, plan the week, or promise the customer.

MEET BARRAMUNDI

The white fish built for the British fryer.

Ocean-raised in the open Indian Ocean, barramundi is a proper chip-shop fish: firm, white, mild, and clean on the palate. It takes batter like it was made for it — and behaves the same, case after case.

01
Ocean-raised, year-round
Steady, certified production — supply and price you can actually plan a menu around.
02
Clean ocean flavour
Mild and fresh, not muddy or fishy — clean water makes a clean-tasting fillet.
03
Fries beautifully
Holds the batter, crisps clean, stays firm under the lamp — built for the British fryer.
WATCH THE STORY

Chef Adam fries the barramundi

Batter, fryer, plate — see a proper chip-shop cook put it through its paces, then judge it in your own.

SINGLE ORIGIN

One farm. One ocean. Off the coast of Trincomalee.

Ocean-raised in clean Indian Ocean water, raised in open sea cages, harvested and traced back to the pen it grew in.

PROVENANCEEvery case, traceable to the pen.
Trincomalee

Open Indian Ocean waters off Sri Lanka's north-east coast.

ASC + BAP

Certified to both leading aquaculture standards. [official marks on pack]

Single origin

One farm, one ocean — not a blend of unknown sources.

Fully traceable

Every case traces back to the pen it was raised in.

HOW IT WORKS

Direct from the ocean to your counter.

1

Open a trade account

Quick sign-up for chip shops, wholesalers and caterers. Trade pricing as soon as you're approved.

2

Order by case or pallet

Frozen-at-source fillets, single counter or full pallet. Scale up for the weekend, down for the week.

3

Fry with confidence

Consistent supply, steady price, provenance on the board. Plan the menu and hold your number.

FROM THE FRYER

What chippies say once it hits the pan

★★★★★

“Ran it through the fryer next to our cod — crisp batter, clean flavour, held firm under the lamp. Couldn't fault it.”

— [Replace with a real quote], Chip shop, town
★★★★★

“The price not lurching about every week is the real win. I can finally set the menu and hold my number.”

— [Replace with a real quote], Takeaway, town
★★★★★

“Individually wrapped means no waste on a quiet night. Customers didn't clock the swap — except it flaked lovely.”

— [Replace with a real quote], Fish bar, town
THE CAMPAIGN

Keep Britain frying.

Stand with us — open an account
NOT READY TO OPEN AN ACCOUNT?

Get the trade line card

See the range, the specs and how it works — no commitment. We'll send the line card and the occasional supply update. Unsubscribe any time.

For UK food businesses. We only use your email for the line card and supply updates.